Cribl puts your IT and Security data at the center of your data management strategy and provides a one-stop shop for analyzing, collecting, processing, and routing it all at any scale. Try the Cribl suite of products and start building your data engine today!
Learn more ›Evolving demands placed on IT and Security teams are driving a new architecture for how observability data is captured, curated, and queried. This new architecture provides flexibility and control while managing the costs of increasing data volumes.
Read white paper ›Cribl Stream is a vendor-agnostic observability pipeline that gives you the flexibility to collect, reduce, enrich, normalize, and route data from any source to any destination within your existing data infrastructure.
Learn more ›Cribl Edge provides an intelligent, highly scalable edge-based data collection system for logs, metrics, and application data.
Learn more ›Cribl Search turns the traditional search process on its head, allowing users to search data in place without having to collect/store first.
Learn more ›Cribl Lake is a turnkey data lake solution that takes just minutes to get up and running — no data expertise needed. Leverage open formats, unified security with rich access controls, and central access to all IT and security data.
Learn more ›The Cribl.Cloud platform gets you up and running fast without the hassle of running infrastructure.
Learn more ›Cribl.Cloud Solution Brief
The fastest and easiest way to realize the value of an observability ecosystem.
Read Solution Brief ›Cribl Copilot gets your deployments up and running in minutes, not weeks or months.
Learn more ›AppScope gives operators the visibility they need into application behavior, metrics and events with no configuration and no agent required.
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Hold my beer: lessons from one team’s data pipeline journey
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Read Customer Stories ›Sally Beauty Holdings
Sally Beauty Swaps LogStash and Syslog-ng with Cribl.Cloud for a Resilient Security and Observability Pipeline
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Learn More ›Cribl Corporate Overview
Cribl makes open observability a reality, giving you the freedom and flexibility to make choices instead of compromises.
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Visit the Newsroom ›Cribl’s leadership team has built and launched category-defining products for some of the most innovative companies in the technology sector, and is supported by the world’s most elite investors.
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Talk to an Expert ›As Co-Founder and CEO, Clint leads the Cribl team and oversees product and engineering, s... Read Moreales and marketing, and general and administrative functions. In his role, he has led the team to several straight years of triple digit customer and ARR growth, achieved $100 million in ARR in less than four years–becoming one of the fastest infrastructure companies to reach centaur status–and secured more than $400M in funding from the world’s top investors. Clint brings a passion for bringing innovative products to market that deliver unmatched value to customers, which comes from his two decades leading product management and IT operations at technology and software companies like Splunk and Cricket Communications. His experience as a practitioner means he has deep expertise in network issues, database administration, and security operations, and he personally understands the fundamental challenges that enterprise IT and Security teams face. Read Less
Software exists to make your job easier, not to suck the joy out of your work. It should be there when and if you need it, but be completely out of the way when you don’t — you’re at work to get a job done, not to use any particular product. If you’re forced into using the same underperforming, over-customized, difficult to implement, or just generally terrible software each and every day, it can really put a damper on the quality of your work and quality of life. Multiply this feeling times the number of employees at your organization, and it becomes the perfect recipe for disaster.
Here at Cribl, we were buyers of software before we became vendors. So we know precisely what shit software is and how painful the interactions with vendors can be. We’ve seen it all — ugly interfaces, poor documentation, and big corporations stuck between you and the developers of the solutions that were supposed to be built and iterated with you in mind.
Over time, the landscape has shifted a bit. We’re seeing more open source solutions with more interaction between developers and end-users. But no matter how hard companies try, it’s hard not to fall into the same pattern of beginning their journey with the customer in mind, and then veering off the path and getting wrapped up in talks about meeting quarterly sales goals and pleasing shareholders. What began as a passion project to solve a specific problem becomes nothing more than a vehicle for meeting some sort of quota without regard for how that affects customers.
It would be impossible to guess the number of times we’ve heard of conversations within large software enterprises centered around what some analyst thinks would help fit them neatly into some arbitrary category or help meet some vanity metric that is in no way correlated to what customers want.
Talks tend to center around the market, shareholders, or the management team, and meetings can go on for hours without any mention of an end-user and their experience. Ideas for new features get pulled out of thin air and come from everyone except those who would be using those features.
If you couldn’t tell, we think that’s a terrible business model, and that’s why we’re doing things differently.
The stone-cold truth is that when we first meet our customers, they’re in pain— they’re struggling to get data onboard, control costs, and integrate tools. This is pretty much all they can think about when we speak to them. When you’re drowning, you don’t tend to talk about the weather.
If it’s possible to ask your customers exactly what they’re struggling with and offer them a direct solution to their problem, shouldn’t we all be doing that?
Our customer-first mentality has gotten us this far, and we think it will take us even further. That’s why we made sure that every person in the company, from top to bottom, understands the value we place on putting the customer first. We want this value to inform the decisions being made at every level in the organization, especially the kinds of decisions that our co-founders may never be aware of.
Putting the customer first becomes even more important as we scale. Every meeting, from product design to sales to People Operations, has to begin with the customer in mind. People on the outside looking in should be able to get a sense of the kind of relationship we want to have with our customers. We’re also doing this with our own team, who we see as our internal customers, making sure we treat them well and address their concerns.
When your organization’s goals are in direct conflict with the customers’ interests, it’s going to be hard to maintain the progress you have made. For us, there is no conflict. If the customer doesn’t need more tools, we don’t sell them more tools. Everyone we work with is an individual with needs, not a checkbook, which is good since no one uses checkbooks anymore.
Software is fundamentally a people business; it’s so much more than just the technology that gets created. It reflects the entire customer experience from how salespeople treat you, how the onboarding and eventual renewal processes go, and everything in between. Do the salespeople treat you well? Do they tell you you’re dumb or treat you as a smart, intelligent person who can actually reason about things and decide what solution might work for you? How are the sales engineers? Are they friendly but also highly technical, and were they able to help you figure out the solution and how it fits into your environment? How’s the marketing? Was the messaging funny? Engaging? Did you like the ads? When you call for support, do you get somebody who’s knowledgeable or do you get someone who may not even work for that company? Every one of these interactions is with an actual person at the company, and the sum total of these interactions fundamentally defines your experience with the software.
Here’s the thing: when your customers would be perfectly happy without any more tools to deal with, but they’re willing to go through a proof of value event, listen to salespeople, work with procurement, and go through the entire process, that speaks volumes to how badly they want a solution. Lucky for them and us, we’re here to listen and give them what they want. If a customers first culture appeals to you, we’d love to chat with you.
Cribl, the Data Engine for IT and Security, empowers organizations to transform their data strategy. Customers use Cribl’s suite of products to collect, process, route, and analyze all IT and security data, delivering the flexibility, choice, and control required to adapt to their ever-changing needs.
We offer free training, certifications, and a generous free usage plan across our products. Our community Slack features Cribl engineers, partners, and customers who can answer your questions as you get started. We also offer a hands-on Sandbox for those interested in how companies globally leverage our products for their data challenges.
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