Cribl puts your IT and Security data at the center of your data management strategy and provides a one-stop shop for analyzing, collecting, processing, and routing it all at any scale. Try the Cribl suite of products and start building your data engine today!
Learn more ›Evolving demands placed on IT and Security teams are driving a new architecture for how observability data is captured, curated, and queried. This new architecture provides flexibility and control while managing the costs of increasing data volumes.
Read white paper ›Cribl Stream is a vendor-agnostic observability pipeline that gives you the flexibility to collect, reduce, enrich, normalize, and route data from any source to any destination within your existing data infrastructure.
Learn more ›Cribl Edge provides an intelligent, highly scalable edge-based data collection system for logs, metrics, and application data.
Learn more ›Cribl Search turns the traditional search process on its head, allowing users to search data in place without having to collect/store first.
Learn more ›Cribl Lake is a turnkey data lake solution that takes just minutes to get up and running — no data expertise needed. Leverage open formats, unified security with rich access controls, and central access to all IT and security data.
Learn more ›The Cribl.Cloud platform gets you up and running fast without the hassle of running infrastructure.
Learn more ›Cribl.Cloud Solution Brief
The fastest and easiest way to realize the value of an observability ecosystem.
Read Solution Brief ›Cribl Copilot gets your deployments up and running in minutes, not weeks or months.
Learn more ›AppScope gives operators the visibility they need into application behavior, metrics and events with no configuration and no agent required.
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September 25 | 10am PT / 1pm ET
Hold my beer: lessons from one team’s data pipeline journey
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Read Customer Stories ›Sally Beauty Holdings
Sally Beauty Swaps LogStash and Syslog-ng with Cribl.Cloud for a Resilient Security and Observability Pipeline
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Learn More ›Cribl Corporate Overview
Cribl makes open observability a reality, giving you the freedom and flexibility to make choices instead of compromises.
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Talk to an Expert ›Co-written by Dritan Bitincka and Ledion Bitincka
Creating new products is hard. Creating new products while also maintaining, enhancing, and expanding existing ones is nearly impossible to do well, as the constraints and requirements are so different. That said, it’s a challenge that we couldn’t be more excited to work on.
Here at Cribl, we want to continue creating new and innovative products that address real customer problems. To accomplish this goal as effectively as possible, we’ve decided to separate our engineering organization into two parts. We have a scaling organization where most of our engineers enhance our existing products; and another smaller organization called C021, which will focus on incubating and building new products like Cribl Edge and Cribl Search.
In addition to being super difficult, creating new things also tends to be messy — you need to iterate extremely quickly, take risks, and be willing to accept when you need to go back to the drawing board after a failed iteration.
This kind of process isn’t something that everyone likes to be involved with. We call the people who don’t want any part of this type of work, “scalers.” Scalers prefer to be part of a process where the job is to iterate on something that’s already been established, by following a roadmap to deliver a finished product that has a high likelihood of being adopted. They gravitate toward stable projects, or long-running projects, where there is relatively little (market) risk involved. We call these types of engineers scalers because projects like these often involve taking a product from a small number of users, requests, transactions, or processed data, to much larger numbers, over an extended period.
In the other camp is the kind of people who like to build the early versions of products. We call these types of engineers “incubators.” Incubators thrive in ambiguity and would get bored if they had to focus on adding the finishing touches to something that’s already been built. They tend to do things quickly, and although things can sometimes start off at a lower quality, they get shit done. They focus on functionality versus scale, and aim to prove that first production use case (literally, going from 0 to 1). . Scalers enjoy innovating on existing products, and making them better; incubators love navigating uncharted territory at a faster pace. It has nothing to do with which type of work is more difficult — it’s just a matter of the type of environment that each individual is built to thrive in. By splitting our engineering department in two, we’ve given each kind of engineer a place to create that feels like home to them. We’re also giving them the flexibility to move between organizations, as their interests, styles, and preferences evolve. It’s just one of the many ways we’re actively trying to empower the members of our team.
As we continue to foster innovative and creative products, we’ll follow our new product introduction process, where products will come out of the C021 organization and immediately get tested in the field with our existing customers. Every new idea will be run down our distribution channel, where we can pair product incubation with our current customers. Once products begin to show signs of traction or adoption, we will methodically transition them to the product engineering team, to be scaled appropriately.
With this strategy, we hope to become a generational company that never stops innovating. We have a ways to go, but we want to continue to ship new products from first principles just like Apple, Google, and other legendary companies have done over the years. Take AirPods as an example. Wireless headphones were around for a while before Apple created their AirPods, but Apple came up with a much better product than every other wireless headphones brand. Apple didn’t invent the category, but they made it better than everybody else, and this one product has ended up being bigger than most tech companies’ entire businesses.
This is exactly the kind of company that we aspire to be: one that continues to build and ships valuable, net new products for our customers. Ultimately, the success of our organization will be measured by the value our products deliver for our customers.
When we talk to our current and prospective customers, they tend to have the problems that we envisioned them having three or four years ago — some of which we have since solved, and others for which we continue to build solutions. Being able to deliver products that our customers want and need — products our customers are enthusiastic about using and sharing — is the reason we started Cribl and the reason we love coming to work every day.
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